cover video sfilata ss24.jpg - Marella

"A GARDENER’S BALLAD'': Sportmax SS24 Runway Show

Is there a future without acknowledgement of the past? The Sportmax Spring-Summer 2024 Runway Show reflects on the nature of change. Evokes a future suspended between natural and artificial, science and art. A dystopian world, where the naturalness around us can only be preserved artificially.

In this aseptic nature, white comes to life in all shades, enlivened by acidic and delicate hues of artificial flowers. Structured and padded materials alternate between various degrees of glossy satins, PVC and sheer transparency.

Control and abstraction. Purity and contrast. The balance of opposites finds resonance in Japanese aesthetics.The rigor of geometric silhouettes collides with the asymmetries found in nature, hovering between predominant detail and minimal couture-like sophistication.

A futuristic poetics based on the acceptance of transience and imperfection.
ss24_01 - Marella
ss24_02 - Marella
sportmax_ss24_runway_press_look03 - Marella
ss24_04 - Marella
ss24_05 - Marella
ss24_06 - Marella
ss24_07 - Marella
ss24_08 - Marella
ss24_09 - Marella
ss24_10 - Marella
ss24_11 - Marella
ss24_12 - Marella
ss24_13 - Marella
ss24_14 - Marella
ss24_15 - Marella
ss24_16 - Marella
ss24_17 - Marella
ss24_18 - Marella
ss24_19 - Marella
ss24_20 - Marella
ss23_21 - Marella
ss24_22 - Marella
ss24_23 - Marella
ss24_24 - Marella
ss24_25 - Marella
ss24_26 - Marella
ss24_27 - Marella
ss24_28 - Marella
ss24_29 - Marella
ss24_30 - Marella
ss24_31 - Marella
ss24_32 - Marella
ss24_33 - Marella
ss24_34 - Marella
ss24_35 - Marella
ss24_36 - Marella
ss24_37 - Marella
ss24_38 - Marella
ss24_39 - Marella
ss24_40 - Marella
ss24_41 - Marella
ss24_42 - Marella
ss24_43 - Marella
ss24_44 - Marella
ss24_45 - Marella
ss24_46 - Marella
ss24_47 - Marella
ss24_48 - Marella
ss24_49 - Marella
ss24_50 - Marella
ss24_51 - Marella
ss24_52 - Marella
 - Marella
 - Marella