cover_video hero lp fw24.jpg - Marella

Sportmax FW25 Runway Show

For the Fall-Winter 2025 Runway Show, Sportmax embarks on an introspection into past legacies, current realities, and future intentions.

Since its first collection presented in 1969, the brand has become synonymous with avant-garde design. Mirroring its legacy of experimentation, FW25 is about reinvention, presenting archetypes of the contemporary wardrobe reinterpreted as essentials for everyday life.

An intrinsic dualism, balancing the ordinary and the extraordinary, functionality and innovation.

Materials and techniques emphasize this dual vision through essential pieces that subvert norms. Knee-high boots and laser-cut fringes create uninterrupted lines that expand and contract, intuitively adapting to the body. Accessories, from soft-structured bags to modernist jewelry, distort traditional shapes, adding both structure and movement.

Sportmax thus redefines a limitless circularity, merging heritage and experimentation into a collection that interprets the stylistic evolution of the present with a fresh and innovative perspective.
Look Sfilata_01 - Marella
Look Sfilata_02 - Marella
Look Sfilata_03 - Marella
Look Sfilata_04 - Marella
Look Sfilata_05 - Marella
Look Sfilata_06 - Marella
Look Sfilata_07 - Marella
Look Sfilata_08 - Marella
Look Sfilata_09 - Marella
Look Sfilata_10 - Marella
Look Sfilata_11 - Marella
Look Sfilata_12 - Marella
Look Sfilata_13 - Marella
Look Sfilata_14 - Marella
Look Sfilata_15 - Marella
Look Sfilata_16 - Marella
Look Sfilata_17 - Marella
Look Sfilata_18 - Marella
Look Sfilata_19 - Marella
Look Sfilata_20 - Marella
Look Sfilata_21 - Marella
Look Sfilata_22 - Marella
Look Sfilata_23 - Marella
Look Sfilata_24 - Marella
Look Sfilata_25 - Marella
Look Sfilata_26 - Marella
Look Sfilata_27 - Marella
Look Sfilata_28 - Marella
Look Sfilata_29 - Marella
Look Sfilata_30 - Marella
Look Sfilata_31 - Marella
Look Sfilata_32 - Marella
Look Sfilata_33 - Marella
Look Sfilata_34 - Marella
Look Sfilata_35 - Marella
Look Sfilata_36 - Marella
Look Sfilata_37 - Marella
Look Sfilata_38 - Marella
Look Sfilata_39 - Marella
Look Sfilata_40 - Marella
Look Sfilata_41 - Marella
Look Sfilata_42 - Marella
Look Sfilata_43 - Marella
Look Sfilata_44 - Marella
Look Sfilata_45 - Marella
Look Sfilata_46 - Marella
Look Sfilata_47 - Marella
Look Sfilata_48 - Marella

Sportmax Spring-Summer 2025 Runway Show